Call 413.540.1234 to
schedule an appointment
CONCERN/EAP: 413.534.2625
Billing questions? Call: 413.540.1212
CRISIS: 413.733.6661

Parenting
Resources
Basic InformationMore InformationLatest News
2 of 3 Parents Read Texts While DrivingHow to Tame Morning ChaosHow Much Does Your Kid Weigh? Chances Are, You're Underestimating3 Parenting Essentials to Safeguard Kids' Well-BeingCan Games and Apps Help Your Kids Learn?Teaching Kids the Importance of an ApologyThe 1-Parent Family and Kids' Health RisksHow to Stay Close as a Couple Now That Baby Is HereSingle Moms Often Put Kids' Health Care First, Study FindsTaking a Bite Out of Food Ads Targeted to KidsHead Off the Blues When Your Teen Heads to CollegeHealth Tip: Becoming a Step ParentHealth Tip: Talk to Your Kids Early About Alcohol UseThe Reality of Watching Reality TVAlmost All U.S. Teens Falling Short on Sleep, ExerciseMovie Violence Doesn't Make Kids Violent, Study FindsGay Dads and Their Kids Still Face Social ShamingParents, Think Before You Drink This HolidayWhen You Go From a Family of 3 to a Family of 4Navigating New Parent NervesPediatricians Renew Call to Abandon SpankingTry Small 'Bites' to Get Kids to ExerciseHealth Tip: Connect With Your ChildHealth Tip: Manage the Terrible 3'sHow to Prevent Your Child From Getting Bullied -- or Being a BullyYoung Adults Favor Family Over Friends If Forced to ChooseTo Combat Childhood Obesity, Start at Birth … or Even BeforeLongest Study Yet Finds Adult Kids of Lesbian Moms Are Doing FineParent's Tough Childhood Can Cast Shadow Across GenerationsKids of Gay Parents Don't Struggle More SociallyTo Fight Childhood Obesity, Moms to the RescueMany Parents Say Sports Can Be Too Dangerous for KidsParents Must Ask: 'Is There an Unlocked Gun in Your House?'Smartphone-Obsessed Parents May Mean Cranky KidsHow 'Helicopter' Parenting Impedes a Child's DevelopmentWhen Kids Expect a Needle to Hurt, It DoesHealth Tip: Rules for the PoolParents Ill-Informed About Kids' Concussion RisksHealth Tip: When Kids Have Separation AnxietyHealth Tip: Why People Get Ear InfectionsHealth Tip: Buy a Bike That Suits Your ChildClear Rules, Physical Activity Cut Children's Screen TimeVaccination Ends Disparities in Pneumococcal DiseasePreventive Intervention for Premature Infants EffectiveStricter Rules Can Steer Kids Away From TVHarmless Brain Abnormalities in Kids Pose Disclosure Dilemmas
Questions and AnswersLinksBook ReviewsSelf-Help Groups
Related Topics

Child & Adolescent Development: Overview
Childhood Mental Disorders and Illnesses
Family & Relationship Issues
Internet Addiction and Media Issues
Child Development & Parenting: Infants (0-2)
Child Development & Parenting: Early (3-7)
Child Development & Parenting: Middle (8-11)
Childhood Special Education
Child & Adolescent Development: Puberty
Child Development & Parenting:Adolescence (12-24)

Taking a Bite Out of Food Ads Targeted to Kids

HealthDay News
by By Len Canter
HealthDay Reporter
Updated: Feb 25th 2019

new article illustration

MONDAY, Feb. 25, 2019 (HealthDay News) -- Kids can be as strongly influenced by TV commercials as by the shows themselves, and many studies have found that tempting food ads have a particularly harmful effect, contributing to childhood obesity.

While the government has stepped in with nutrition guidelines for manufacturers, these are largely voluntary and, therefore, not enforceable. So it's up to parents to be vigilant.

It might seem like the odds are stacked against you.

According to a study in the journal Childhood Obesity, most food and beverage products in ads seen by 2- to 11-year-olds during kids' programming don't meet the guidelines of the government's Interagency Working Group. The panel includes representatives of the Federal Trade Commission, the U.S. Centers for Disease Control and Prevention, the Food and Drug Administration and the Department of Agriculture.

Plus, less than half of TV ads during kids' programming meet the guidelines created by the food industry's own voluntary group, the study found.

While some companies have improved the nutritional quality of some of their foods, these aren't the products they're advertising. The vast majority of ads seen during children's programming are for products high in what dietary guidelines call "nutrients to limit" -- fat, salt and sugar. The same is true for the more than 3 billion food ads that appear every year on popular websites for kids, according to research published in the journal Pediatric Obesity.

But you can counter the effects of tempting ads. Point out to your kids that the visuals are made to get them excited about the food, but the message may not be realistic. For instance, a cereal isn't going to give them super powers. Letting kids know about marketing will help them better evaluate merits of any product as they get older and start making their own healthy decisions.

Another key step is to keep their viewing in the family or living room so that you see what they see. A study done on sugary drink consumption found that a parent's positive influence was undermined when kids had a TV in their bedroom.

More information

Healthy Food America has more on steps to limit the effects of ads on your kids.